skyscraper ad

skyscraper ad
n.
An advertisement that runs vertically down the side of a Web page.
Example Citation:
"The site is also selling the popular, new skyscraper ad unit, which runs vertically down the right-hand of some interior pages."
— "Breaking News," Advertising Age, May 14, 2001
Earliest Citation:
"The biggest is the failure of the banner itself. Publishers are finally experimenting with new ad formats. These are already visible at sites such as Forbes.com, which frequently employs what is referred to as the tower or skyscraper ad."
— John C. Dvorak, "State of the Banner," Forbes, December 25, 2000
Notes:
The skyscraper ad is a symptom of a larger trend that has seen companies moving away from traditional banner ads, the ads normally seen running across the top of a Web page (and usually pumping out some absurdly annoying animation). This trend has been called beyond the banner (thanks to subscriber Richard Carvell for the heads up):
"Additionally, through the Flowgo.com property, advertisers have access to powerful beyond the banner mechanisms, including opt-ins, newsletters, and pre-loaders, to effectively target their audience and reach consumers who are looking to be diverted and entertained, and thus are more open to advertising."
— PR Newswire, June 5, 2001
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Look at other dictionaries:

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  • Skyscraper — Single par Demi Lovato extrait de l’album Unbroken Sortie 14 juillet 2011 …   Wikipédia en Français

  • Skyscraper — (englisch) bezeichnet: Wolkenkratzer, eine hohe Bauform von Häusern Hochhaus, teilweise synonym zu Wolkenkratzer ein Hochkantformat für Werbeanzeigen im Internet, siehe Werbebanner #Standardgrößen den höchsten Mast auf Segelschiffen Skyscraper… …   Deutsch Wikipedia

  • Skyscraper — Sky scrap er, n. (a) (Naut.) (1) A skysail of a triangular form. [Rare] (2) A name for the one of the fancy sails alleged to have been sometimes set above the skysail. [Obs.] (b) A very tall building, especially one over 20 stories high. (c)… …   The Collaborative International Dictionary of English

  • skyscraper — index edifice Burton s Legal Thesaurus. William C. Burton. 2006 …   Law dictionary

  • skyscraper — UK US /ˈskaɪˌskreɪpər/ noun [C] ► a very tall building in a city: »the soaring skyscrapers of New York City …   Financial and business terms

  • skyscraper — very tall urban building, 1888, in a Chicago context, from SKY (Cf. sky) + agent noun of SCRAPE (Cf. scrape) (v.). Used earlier for ornament atop a building (1883), very tall man (1857), high flying bird (1840), light sail at the top of a mast… …   Etymology dictionary

  • skyscraper — [n] tall building high rise, highrise building, superstructure, tower; concepts 439,441 …   New thesaurus

  • skyscraper — ► NOUN ▪ a very tall building of many storeys …   English terms dictionary

  • skyscraper — ☆ skyscraper [skī′skrā΄pər] n. a very tall building …   English World dictionary

  • skyscraper ad — noun An advertisement positioned down the side of a page on the Internet • • • Main Entry: ↑sky …   Useful english dictionary

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